22 Immutable Laws Of Marketing
Violate Them At Your Own Risk
Quality Paperback, 155 pages, 5 1/2 x 8 inches
Publisher: HarperBusiness; ISBN: 0-88730-666-7; ©1993
Catalog# 6667-2
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Al Ries and Jack Trout are marketing strategists known world-wide. Their books have been published in fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America and the Far East.
"The
first law of marketing is to read and understand this book. It's powerful in
its simple essence and real-world application, and is marketing distilled to
its basic essence.
... A 'must read' for
serious students and seasoned professionals."
--Don Valentine
Vice President, Marketing and Sales, Southwest Airlines Co. ~
22 Immutable Laws Of Marketing: Violate Them At Your Own Risk
Our price: $13.50
Catalog#
6667-2