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We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who don't? The answers are in this book. It gives you the information and the motivation you need to turn your ideas into money without investment or financial risk.

In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, you'll also learn how to formulate an idea and find the motivation to grow that idea into a fortune.

Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Reese includes his proven step-by-step process for formulating an idea that manufacturers are willing to pay for, researching its authenticity, obtaining patents, finding prospects, negotiating the deal, and beyond. Filled with examples of successful, well-known licensing ventures, How to License Your Million Dollar Idea, Second Edition also features an expanded appendix of sample patent forms, licensing agreements, disclosure statements, publications, contact information, and more.

-- Table Of Contents --

INTRODUCTION 1. THE C.R.A.S.H. COURSE FOR SUCCESSFUL LICENSING The steps in creating and shaping up a simple idea, and how to turn it into a monthly royalty machine. 2. CREATING THE IDEA How to Identify a Market Need and Create the Solution for It The six-step, can't-miss system for spotting an opportunity, and how to profit from it by creating the perfect product. 3. RESEARCH Evaluate the Originality and Market Need of your Product and Determine the Need for a Patent Copyright, or Trademark How to evaluate the merits of your idea, and how to protect it with or without patents, copyrights, or trademarks. 4. SWING INTO ACTION. Prospecting, Getting the Appointment, and Preparing the Presentation How to package your idea professionally, how to select a licensee, and how to get the appointment. 5. MEETING WITH THE PROSPECT How to Make a Successful Presentation Everything you need to know to sell your idea; how to leave the meeting with a check in your pocket. 6. REAPING THE HARVEST Realizing the Maximum Profits from Your New Product Idea The gentle art of contract negotiation; proven techniques to ensure maximum profits from your million-dollar idea. 7. THE WONDERFUL WORLD OF THE INTERNET How Did Inventors Get Along without It? How to mine this great new source for tips, information, resources, and ideas. 8. THE UNLIMITED POTENTIAL OF LICENSING A few success stories to show how extraordinary fortunes are being made every day by ordinary people. 9. MAKING YOUR LICENSING DREAM A BEAUTIFUL REALITY Some final thoughts on winning at one of the biggest money games in town. APPENDIX. Includes various forms and agreements, information about government offices/resources, trade shows, inventor organizations, and relevant publications. INDEX.

This is one of those books that has the clear voice of experience on every page. Not a business theory book, rather, this is a “here's everything I have learned over the years--plain as I can tell you” kind of book. Reese has packed an amazing amount of solid know-how into these pages. He provides his battle-tested Licensing Agreement, which is important and will be very useful. But, as he clearly explains, there is a lot more involved in licensing than a contract.

Any inventor or entrepreneur hoping to license an idea for the first time will learn a lot from this book. Even an experienced inventor/licenser may find some useful new tips and wish to compare notes. If this book doesn't provide absolutely “everything you need to know,” it certainly provides an excellent start.

HARVEY REESE is a well-known new product developer and consultant who has created and successfully licensed more than 100 of his own commercial ideas -- plus those of other inventors. He is a regular contributor to Inventor?s Digest magazine, teaches product design classes at The Art Institute of Philadelphia, and writes a monthly newsletter that goes out to thousands of inventors around the world. ~

How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday
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