 |
Everything You Need To Know To Pitch, License And Cash-In On Your Ideas
by Richard C. Levy and Ronald O. Weingartner
Quality Paperback, 510 pages, 7 3/8 x 9 1/8 inches
Publisher: Alpha; ISBN: 1592570623; ©2003
Catalog# 0623-2
List price: $
Our price: $17.95
You save: $2.00 (10%)
Learn how to play the toy game—from two of its most successful innovators.
An unprecedented chronicle.
Authoritative. Indispensable.Inventor Richard C. Levy’s licensed products have generated more than $1 billion in global retail sales.
Ronald O. Weingartner has reviewed thousands of submissions and produced hundreds of them.
Go behind the scenes of the $30 billion toy industry for a vivid portrait of the people that create, pitch, license and commercialize products. Based upon more than 100 interviews, Levy and Weingartner will encourage you, inspire you, and lead you, step-by-step, through the perils and pitfalls of presenting, licensing and bringing products to market.
The Toy and Game Inventor’s Handbook is crammed full of firsthand, empirical, insider information gleaned from hours of interviews with the industry’s most successful independent toy and game inventors, and its most knowledgeable and influential executives, leaders and observers.
A thought-provoking must read for aspiring, and experienced inventors alike, The Toy and Game Inventor’s Handbook is also an ideal tool for students, designers, engineers, and corporate executives who want a deeper understanding of the fluid, high-spirited world of the independent inventing community.
The Toy And Game Inventor's Handbook describes..
Features include...
- The retail and corporate environments, including the forces of change within both.
- How to prepare proposals and prototypes.
- How to open doors and close deals.
- How to protect your intellectual property.
- How to save thousands of dollars in legal fees.
- How to negotiate deals and get the best terms.
- Profiles more than 80 top professional inventors who generously share their advice and observations.
- A listing of 50 manufacturers that license products from inventors, and the key inventor contact at each.
- A license agreement annotated by four licensing agents.
- A contemporary, witty glossary comprised of over 500 words, phrases and definitions.
- A compendium of key trade shows, associations, and important web sites.
- An entertaining selection of toy industry fun facts and trivia.
RICHARD C. LEVY (Mr. Outside) has been inventing, developing and cashing in on original concepts for 25 years. His 125+ licensed products include one of the most successful toys of all time, Furby. His games include Men Are From Mars, Women Are From Venus, Route 66 and Family Reunion. He has created premiums for Procter and Gamble (Crest), General Foods (Pebbles) and General Foods (Puddin’ Pops). This is Richard’s twelfth book.
The Complete Idiot's Guide To Cashing In On Your Inventions"The American Dream lives, and Richard is here with this great book to help inventors and entrepreneurs learn how to be a part of it."
-- Donald G. Kelly
Founding Director, Office of Independent Inventor Programs
United States Patent Office
RONALD O. WEINGARTNER (Mr. Inside) is a 35-year veteran of corporate research and development in the toy industry. He is a former vice president for inventor relations at Hasbro Games, the world’s largest marketer of games and puzzles. His product development and marketing involvement has spanned preschool to computer software. This is Ron’s second book.
“Got a toy or a game that you KNOW will be a huge hit, but you can't get to the right people? Don't make another move until you commit The Toy And Game Inventor's Handbook to memory! Levy and Weingartner are superstars of the toy industry, and they're sharing insider information that you'll read no where else!”
-- Joanne Hayes-Rines, publisher, Inventors' Digest"A treasure trove of information ... encyclopedic in scope and depth . . . Just about any question you could imagine isn't just answered but explored from several angles ... Tons of little profiles, interviews, anecdotes, trivia, lists, addresses, websites, advice from pros and more. ... Their guidance on the use of attorneys and agents is expansive and could be the most important part of the book for a novice inventor."
--Richard Pachter, Miami Herald"Through literally hundreds of first or second hand stories, the authors thoroughly introduce the toy and game industry and illuminate dozens of diverse paths to success there within .... It is my recommendation that every IP practitioner in the toy and game arts read this work and additionally hand a copy to each neo-inventor that walks through the door."
--Erin-Michael Gill, Journal of the Patent and Trademark Office Society“This is more than peeking behind the veil. Richard and Ron shine a klieg light on the heretofore private world of toy and game invention, licensing and marketing. A must read for anyone, in any industry, who ever wanted to dance the dance and collect the coin.”
— Brian Hersch, inventor of Taboo“Required reading for all toy industry executives, not just inventors.”
— Andrea Morris , publisher Playthings magazine“In the competitive world of new toys and games, product is king. But each year the industry expects new royalty to ascend to the throne. Independent inventors are a key ingredient of the court. This book details the process and highlights many sources of the product flow so vital to the growth of our business.”
— Dale R. Siswick, senior vice president of R&D, Hasbro GamesñThis book is an essential tome for anyone hoping to make it big, or even create a tiny ripple, in the world of toy invention.î
-- Knucklebones magazine“This is an essential book for every inventor who creates toys and games, and for corporate executives that license and market them. Richard and Ron provide the inside “know how” and “ know who” in the most comprehensive and practical work that I have ever read on subject of what it takes to succeed as an independent creative source in the toy industry.”
— Greg Hyman, inventor, Tickle Me Elmo“Whether through an agent or trying to sell your idea yourself, this book is the state-of-the-art GPS that will get you to where you need to go. It is also invaluable to us who work inside. It should be mandatory reading for all marketing and R&D executives. The authors turn over a rock or two for even the most experienced among us.”
— David Berko, senior vice president, Concept Acquisition, Hasbro Toy Group
“The longest three years of my life were spent looking for a company to license my Yo-Yo with a Brain (TM) concept. I used toy agents, called in personal favors, and made countless presentations. Every presentation ended in rejection. The information in this book would have made that process less of an ordeal and a lot more fun!”
-- Mike Caffrey, inventor of Yomega's Yo-Yo With A Brain, (U.S. patent #4,332,102)“Having the most brilliant idea in the whole wide world is only a fraction of the job. The Toy and Game Inventor's Handbook is indispensable; your one-stop resource and guide to the practical steps of actually getting your mindstorm to the promised land.”
-- John Michlig, author of GI Joe: The Complete Story of America's Favorite Man of Action“Selling toy and game ideas may be long shots in today's turbulent market, but the Toy and Game Inventor's Handbook is a primer on the basics of what needs to be done to improve the odds of landing licensing deals at toy companies.”
-- Peggy Brown, vice president of Product Development, Patch Products, Inc.“Richard and Ron bring a combination of 60 years of experience in invention and licensing, and obvious passion for new ideas to the most carefully researched and well written, inventor resource I have read. This book is amusing, insightful and valuable. I highly recommend it to anyone who has an interest in how playthings are born and nurtured. A must volume for aspiring inventors!”
-- Stevanne (Dr.Toy) Auerbach, Ph.D.“If you are a writer or artist who wants to take your creation from the drawing board to the toy store, then you must read this book.”
-- Barbara Slate, writer/cartoonist, Barbie comics (Marvel)“To be current in any industry, relevant information is critical. This book details the climate in the toy and game world. Those actively in it now and those interested in getting into it will find The Toy and Game Inventor's Handbook an eye-opening read.”
-- Donna Webster, vice president of marketing, Ceaco
The
Toy And Game Inventor's Handbook
Everything You Need To Know To Pitch, License And
Cash-In On Your Ideas
Our price: $17.95
Catalog#
0623-2